CAMPAIGN DIARY: Express yourself well and readers are more likely to be impressed

Let’s hope that the people who proof-read the Express’s press advertising don’t sub-edit the daily newspaper.

Let’s hope that the people who proof-read the Express’s press

advertising don’t sub-edit the daily newspaper.



The Express ran a full-page ad in last week’s Private Eye congratulating

itself on capturing the mood of the nation. It reprinted sections of

recent Express leader columns that proposed lowering the gay age of

consent, took a non-moralistic stance on single parents, called on the

Prime Minister to reform the House of Lords and made a plea in favour of

a single European currency.



The ad is based on the assumption that most readers would not expect the

Express to support such ideas, and carries the strapline: ’Surprised?

You should be.’



However, what surprised us most was the spelling.



At the foot of the page, the Express proclaims itself to be ’the voice

of New Britian’ (sic). Where exactly might that be, we wonder?



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