CAMPAIGN DIARY: Fantasy footy kicks off

The CampaignLive Fantasy Agency League, sponsored by DoubleClick, began on Tuesday morning following the presentation on Monday evening of the Campaign Direct Awards. An elite group of four took the lead with a very impressive 22 points.

The CampaignLive Fantasy Agency League, sponsored by DoubleClick,

began on Tuesday morning following the presentation on Monday evening of

the Campaign Direct Awards. An elite group of four took the lead with a

very impressive 22 points.



Perversely, the success of Laura Woodley’s agency, Fuzz, owed nothing to

her direct marketing director, Rory Sutherland, who scored no points.

She amassed her points courtesy of the managing director, Chris Parry

(16 points), and the chairman, Derek Bowden (six points). And we thought

Laura’s DM expertise, gained on behalf of her employer, Target Direct,

had given her the edge.



The other three front runners relied on Parry, in real life the chairman

and chief executive of the all-conquering agency of the year, FCA!, and

the highest scoring individual on the night.



They were: Graeme Stirling from Exchange & Mart with F.A.(DD)B; Mehboob

IM Umarji from the COI with Merchant Bankers; and Shirley Tang of

Flextech TV with After Five.



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