CAMPAIGN DIARY: Fantasy league boasts both the coy and the breathtakingly blatant

This year’s Fantasy Agency League is now in its first scoring week, boasting 226 teams from all areas of the ’real’ industry.

This year’s Fantasy Agency League is now in its first scoring week,

boasting 226 teams from all areas of the ’real’ industry.

While some entrants have been downright coy about their identity -

fantasy agencies with names such as ’tttt’ or ’rrrrrrr’ show either a

staggering lack of imagination or an unwillingness to pick one’s boss to

bat for one’s team - others have seen the game as an opportunity for

marketing wares.

Take, for example, the agency set up by Stephen Callender, the chief

executive of the direct marketing agency Black Cat. No feline puns or

deep-seated ambitions here; the cheeky chap has called his agency ’!Call

Black Cat on 020 8*** ****!’ (Advertising Standards Authority

regulations forbid us from printing the full number). Strangely, despite

being hounded by rumours that his agency is about to be swallowed by J.

Walter Thompson, Callender has omitted to pick any JWT staffers for his

fantasy team. More a Red Herring than a Black Cat?

Sly tactics were unnecessary for Publicis’s Lucas Jones, who romped home

in first place this week with 144 points for his team, The


David Baker from Seven Worldwide came in second with his team, Eat Sleep


Claims of insider dealing were rife towards the end of the last league -

with Campaign’s own Eleanor Trickett vying for first place with another

well-placed source, the Advertising Agency Register’s Martin Jones -

will not be quelled this year because three of the top five teams in the

first week of judging are ’owned’ by Campaign staffers.

In third is Trickett with her team Credible Inc, scoring 138 points.

One place behind is Campaign’s news editor, Claire Cozens, racking up

104 points for Fred. Campaign Screen’s publisher, Andy Bridge, with his

team, Avenues and Alleyways, shares fifth place with Nick Brim (working

at an agency called ’...............’).

For those yet to enter (sign up at we’ve picked a

couple of heavyweight industry players and highlights from their teams

(above). Campaign is pleased to note that sucking up to one’s own staff

is no less a priority this year than it was last.

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