CAMPAIGN DIARY: Farrell instructs Euro folk how to talk dirty in London colloquial

Gerry Farrell seemed to confuse last week’s Eurobest with Eurotrash, judging by his below-the-sporran speech at the Eurobest awards ceremony last week.

Gerry Farrell seemed to confuse last week’s Eurobest with

Eurotrash, judging by his below-the-sporran speech at the Eurobest

awards ceremony last week.



Farrell, creative director at the Leith Agency, slagged off clients,

planners, account handlers, banks - everyone, in fact, except

creatives.



There was some uncomfortable shifting in seats by BMP personnel who had

invited several VW clients along, but lots of raucous laughter from the

Lowe Lintas posse - led by a well-oiled Charles Inge.



But the speech seemed to be lost on the rest of the audience who stared

open-mouthed at Farrell - not because his speech was crap or offensive,

but because his thick Scottish accent was incomprehensible to the

Continental Euro folk.



Ironically, much of Farrell’s speech centred on language barriers and

the fact that his Scottish colleagues at the Leith’s new London office

have to consult a dictionary of London adspeak to survive.



For example: ’Omar as in Omar Sharif, brief, which is always written by

a deaf mute.’



’Deaf mute, suit, account planner. ’Nuff said.’



’Barbed wire fences - as in put the lap dancers on the barbed wire and

we’re laughing.’



’Porno stash, petty cash - as in ’Bloody hell, the deaf mutes have taken

the robin out (Robin - Robin Reliant, client) and spent all the

porno’.’



’Topless go-go, that’s logo - as in ’the robin wants more topless’.’



Finally, Farrell claimed that everyone back in Edinburgh wants to know

the rhyming slang for planner.



’Well, it’s Oxford punt.’



We’ll let you work that one out.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).