CAMPAIGN DIARY: Ferrero meets jungle: would Mr ambassador appreciate club mix?

The Diary brings you glad tidings: Ferrero Rocher lives on - and we’re not just talking about more eccellente advertising.

The Diary brings you glad tidings: Ferrero Rocher lives on - and

we’re not just talking about more eccellente advertising.



It was clear that the special blend of top-flight dubbing, spanking

script and sumptuous production values could not be contained in

commercials format. It was always so much bigger than that.



Yes, we’re talking horizontal brand extensions. Some techno wizard has

taken the ad’s memorable theme tune, given it a funky jungle mix and

started playing it in clubs around Manchester where, by all accounts,

it’s a big hit.



Duncan Slater, Our Clubbing Man in the North (whose day job is something

infinitely less psychedelic at the Manchester shop, Barrington Johnson

Lorains) was actually on a dance floor when he detected those familiar

notes.



’I was at a club called Club Code when suddenly this jungle version of

Ferrero came on and I couldn’t believe it - it jammed the dance floor,’

he said.



One of Dunc’s mates claims he’s heard it playing at other clubs and that

it’s becoming a major club anthem.



Of course, it shouldn’t stop at musical spin-offs. There are so many

more ways of exploiting the brand. How about Ferrero Rocher Butler

Services, or a string of language schools?



It could even launch an interior design arm, or maybe produce a nice

little line in alarms which could be exported to Peru in case of

kidnapping ..



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