The Diary brings you glad tidings: Ferrero Rocher lives on - and
we’re not just talking about more eccellente advertising.
It was clear that the special blend of top-flight dubbing, spanking
script and sumptuous production values could not be contained in
commercials format. It was always so much bigger than that.
Yes, we’re talking horizontal brand extensions. Some techno wizard has
taken the ad’s memorable theme tune, given it a funky jungle mix and
started playing it in clubs around Manchester where, by all accounts,
it’s a big hit.
Duncan Slater, Our Clubbing Man in the North (whose day job is something
infinitely less psychedelic at the Manchester shop, Barrington Johnson
Lorains) was actually on a dance floor when he detected those familiar
’I was at a club called Club Code when suddenly this jungle version of
Ferrero came on and I couldn’t believe it - it jammed the dance floor,’
One of Dunc’s mates claims he’s heard it playing at other clubs and that
it’s becoming a major club anthem.
Of course, it shouldn’t stop at musical spin-offs. There are so many
more ways of exploiting the brand. How about Ferrero Rocher Butler
Services, or a string of language schools?
It could even launch an interior design arm, or maybe produce a nice
little line in alarms which could be exported to Peru in case of