Campaign Diary: A few hiccups and a saucy agency is born

One of the great risks of being extraordinarily clever is that you end up looking utterly stupid. In advertising, this often happens when people give their agencies silly names and, in doing so, run the risk of having those names mis-spelt ever so slightly on the pages of Campaign.

One of the great risks of being extraordinarily clever is that you

end up looking utterly stupid. In advertising, this often happens when

people give their agencies silly names and, in doing so, run the risk of

having those names mis-spelt ever so slightly on the pages of

Campaign.



Remember, for example, Walsh Trott Trick Smith which came 132nd in

Campaign’s Top 300 agencies report in 1998? No, neither do we, but we do

remember Walsh Trott Chick Smith.



The latest example concerns the Advertising Brasserie which, as we all

know, was originally an HHCL & Partners spin-off back in 1995. The

Brasserie was based on the totally unpretentious idea of a second

eaterie offering a stripped-down menu spun out of a bigger established

restaurant which - well, you get the idea.



Unfortunately, a completely innocent slip of a reporter’s finger

(followed by several other completely innocent subbing errors and a

variety of innocent proof-reading errors), the Brasserie’s name was

mis-spelt ever so slightly in a recent issue of Campaign.



Any suggestion that the Brassiere is staffed by a load of complete t*@s

is therefore completely out of order.



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