One of the great risks of being extraordinarily clever is that you
end up looking utterly stupid. In advertising, this often happens when
people give their agencies silly names and, in doing so, run the risk of
having those names mis-spelt ever so slightly on the pages of
Remember, for example, Walsh Trott Trick Smith which came 132nd in
Campaign’s Top 300 agencies report in 1998? No, neither do we, but we do
remember Walsh Trott Chick Smith.
The latest example concerns the Advertising Brasserie which, as we all
know, was originally an HHCL & Partners spin-off back in 1995. The
Brasserie was based on the totally unpretentious idea of a second
eaterie offering a stripped-down menu spun out of a bigger established
restaurant which - well, you get the idea.
Unfortunately, a completely innocent slip of a reporter’s finger
(followed by several other completely innocent subbing errors and a
variety of innocent proof-reading errors), the Brasserie’s name was
mis-spelt ever so slightly in a recent issue of Campaign.
Any suggestion that the Brassiere is staffed by a load of complete t*@s
is therefore completely out of order.