Speaking of Volvo (as we do on the left), here’s a fine example of
guerrilla marketing that is commendably disrespectful of the car’s
latest, snappiest of slogans.
A bright team from BDH in Manchester came up with an idea for a local
firm, Big Shine Car Wash. They scoured the city for a really grimy Volvo
and, instead of writing on it the more usual ’please clean me’ or ’also
available in white’, the witty pair wrote ’underneath it’s a Volvo’,
accompanied by Big Shine’s logo and phone number.
It worked. A few days later, the car wash boss called them up to say the
owner had seen the message and actually taken his car in to them for a
Now Manchester-based Volvo drivers had better beware. Given the success
of the stunt, Big Shine is now considering mounting a more ambitious
campaign targeting every sufficiently filthy model in town.