Campaign Diary: Game that’s sweeping the globe as bullshit backlash takes hold

Are you concerned that the language of meetings is being eroded by words that mean precisely nothing? Do you fear the day when British and American advertising people speak the same bland, mindless, mid-Atlantic melange of business twaddle?

Are you concerned that the language of meetings is being eroded by

words that mean precisely nothing? Do you fear the day when British and

American advertising people speak the same bland, mindless, mid-Atlantic

melange of business twaddle?



Well, don’t worry. Campaign this week presents a helpful

cut-out-and-keep version of a new-business game that’s hurtling around

the globe at startling speed.



Variously called Bullshit Bingo or Wank Word Bingo, the game will be of

invaluable help to those who habitually have to resort to crossing and

uncrossing their legs or counting dots on the ceiling just to stay awake

in meetings as some boring person drones on about media neutrality or

e-commerce.



Here’s how to play. Simply tick off five bullshit words from the above

chart in one meeting and shout out ’Bingo!’



Tip: meetings containing certain revered advertising figures will

obviously be more productive than others. This is because some revered

advertising figures are famous for talking a Complete Load of St Luke’s

on an alarmingly regular basis. For example, on launching a direct

marketing division, one said: ’Our aim is to provide demand-creating

solutions using direct marketing, design, PR, logistics engineers and a

strong emphasis on digital.’ See what we mean?



Anyway, before we get a writ from Leo Burnett, here’s a few testimonials

from Bullshit Bingo players: ’My attention span at meetings has improved

dramatically’; ’The facilitator was gobsmacked as we all screamed bingo

for the third time in two hours’ and ’People are now even listening to

mumblers, thanks to Bullshit Bingo.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).