DMB&B must have thought for a second that it had the monopoly on
baby stories when it was approached by a mother-to-be from Merseyside
who was desperate to get hold of the Dolmio theme that plays on the
After calling the agency, and finding the treasured tape, she gave birth
to a gorgeous baby boy to the strains of the tune and named him
But it seems that another agency has outdone DMB&B in the infant
topicality stakes. Grey, which resides only a hop, skip and jump away
from the Portland Hospital, was inundated by reporters and photographers
last week when Posh Spice, Victoria Adams, and Manchester United’s star
player, David Beckham, became proud parents last week.
Anxious to be involved, the agency quickly erected a poster directing
well-wishers to the hospital.