CAMPAIGN DIARY: I liked our ad so much I jacked in my career to teach kids (honest)

You know what it’s like. You spend ages creating that small but worthy ad campaign and then, when you step back and look at it, you can’t help but think that, actually, it’s pretty damn good.

You know what it’s like. You spend ages creating that small but

worthy ad campaign and then, when you step back and look at it, you

can’t help but think that, actually, it’s pretty damn good.



But have you ever been convinced enough to buy what the ad is

advertising?



If not, you need to have a chat to Lucy Telfer, an account manager at

Delaney Fletcher Bozell. Telfer works on the Teacher Training Agency and

was a member of the team behind the recent TV ad featuring famous people

naming their favourite teachers.



Telfer was so inspired by the teachers’ experiences, that she’s packed

in her job and is going to become a primary school teacher. Currently

studying for an MA in literature with the Open University, she leaves

this week to start a nine-month contract as a regional co-ordinator for

the Teaching Awards Trust. Then, she will start her primary school

training in Devon.



It’s a big leap - although some would say that dealing with creatives

and five-year-olds is not all that different.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).