So people are up in arms about Rubberstuffers? What else is
The minute you create an ad that challenges society’s taboos, then
feathers get ruffled. Personally, I just wish that someone would make
writing dodgy and innuendo-filled adverts taboo.
As things stand, it would seem that the advertising copywriter is dead
and his smirking, innuendo-fixated younger brother has been given a free
rein to do his worst.
’What a lovely pair of pits,’ nudge-nudges a crosstrack for Vaseline,
’For men with big ticks,’ quip the latest Sure ads.
Quite frankly, I find having these cringe-making endlines rammed down my
throat pretty irritating. As a fairly advertising-aware member of
society, I would like to think myself as broad-minded as the next
person. But alas this is not the case. Recently I have felt the urge to
write to Campaign and beg for an end to these double-entendres. And I
I don’t want to come over all Mary Whitehouse but there’s nothing clever
in being saucy and lacing ads with innuendo. All it does is make people
(the very people you’re trying to sell your product to) giggle smuttily
- and at the joke, rather than your fabulous creativity.
It must be difficult, I agree, when an account woman is breathing down
your neck and you’re only thinking about your girlfriend or boyfriend,
not to end up creating a load of slick but slightly distasteful ads.
But to let them somehow find their way on to the pages of glossy
magazines is just irresponsible. It would be nice if some creatives had
the guts to actually come up with a half-decent idea instead of just
expecting the cheeky endline to carry the creative execution.