Car ads may sell cars, but I reckon they also create dangerous
tribes of drivers.
Consider Volvo. It spent 20 years telling people its cars were safe,
then a few years ago started saying you could perform tricks in
The net result? The most unsafe driver on British roads is a Volvo
The last car through the red light after the taxi and the bus? A
The car sitting in the motorway fast lane refusing to move over? A
And what about Audi’s efforts to convince people that its cars are
really just as good as Mercedes and BMWs? They give Audi drivers major
And what is the net result?
You can bet that the fastest person on any motorway is always an Audi
driver (often spotted overtaking Volvos on the inside).
And beware new campaigns creating new motoring monsters. ’Get into the
Ka’ the ads say, and people will. The spooky kaleidoscope will convert
the gullible into zealots.
Who will escape the Ka driver desperate to defend the purchase of a hunk
of metal that resembles a slug designed by Bauhaus?
I’m affected, too. Any vehicle committing even the most minor infraction
of basic road etiquette is given the horn - and the finger. After all,
they’re inferior beings driving inferior cars and deserve to be reminded
of it, whereas I am the ultimate driver, borne to my next destination by
the Ultimate Driving Machine.
Send your rants (300 words, please) to Belinda Archer, Campaign, 174
Hammersmith Road, London W6 7JP.