I recently enjoyed an evening out with my wife - and away from the
children - to see the Jackie Chan comedy-thriller, Rush Hour, which was
Settling down in the comfortable cinema seats, we were assaulted by that
interminable BBC film where a child walks through numerous scenes from
classic BBC children’s programmes.
We endure him meeting Postman Pat and Bagpus, as well as visiting other
children’s TV shows.
It is explained the BBC can make such programmes because of the unique
way that the BBC is funded by ’big people’. At only five-and-a-half feet
tall, am I then exempt?
I sat silently seething. I have already endured this film on TV so why
is the BBC wasting public money to screen this advertisement in the
Am I supposed to rush out and buy an extra TV licence to give the BBC
even more money? Or perhaps lobby politicians to raise the fee to pay
for such ads?
Will ITV respond with a similar film - including scenes from Magpie,
Tiswas, Do Not Adjust Your Set and The Muppet Show - promoting its
unique system of funding children’s TV programmes from ad revenue?
I think it would be nice to remind people that the ITV children’s
series, Do Not Adjust Your Set, featured Michael Palin, Terry Jones and
Eric Idle before they became Pythons. Another cast member was David
The film may be technically brilliant and will no doubt win many
creative awards. But if the BBC is so against advertising, why run the
film as an ad in the cinema?
Unlike ’Perfect Day’, which could just be enjoyed for the music and the
visual effect, while you ignore the message, the BBC children’s film is
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