CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

There must be a rule about placing ads in a trendy magazine that results in the most unimaginative work possible.

There must be a rule about placing ads in a trendy magazine that

results in the most unimaginative work possible.



In this month’s copy of the Face, I came across an ad for Beck’s beer

with the tagline, ’You love it when we’re strict.’ No, I love it when

you throw parties with free beer and send me T-shirts, not when you run

ads with a coloured square in the middle and say, ’It’s art, luv’ by way

of explanation.



Anyway, most people who read the Face don’t drink Beck’s, they drink

vodka and Red Bull.



In between ads for club compilations and club nights (all perfectly

targeted), there’s an Independent on Sunday ad showing a woman relaxing

in a bath full of milk with a face mask. The agency has blatantly lifted

a still from the commercial and stuck on the strapline, ’Sunday’s dead,

are you?’.



I can’t speak for anyone else but, for myself, little could compare to a

Sunday morning spent lying in a bath of milk with a face mask on. If I

get out of bed, nip down the shops on a freezing December morning and

buy the Independent on Sunday, will I be any happier?



It was only when I reached the ad for Tandy that I realised I’d been let

off lightly so far. Plain red and white with the words ’Tech’ and ’no’

and the Tandy logo with ’You’ve got questions. We’ve got answers.’ Sad

or what?



I reckon advertisers such as Coca-Cola should place ads in trendy

titles.



I really like the ads that have real people’s opinions written in the

shape of a coke bottle. They’re much more pleasing to look at than some

woman in a bath.



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