CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Hugh Burkitt called it a ’barmy’ decision. Barmy? It was total and utter madness. Had the editor and his merry band spent the night in the toilet celebrating the national charms of Columbia? Surely the only explanation.

Hugh Burkitt called it a ’barmy’ decision. Barmy? It was total and utter

madness. Had the editor and his merry band spent the night in the toilet

celebrating the national charms of Columbia? Surely the only

explanation.



Let me clarify my objections and contempt for the decision taken by your

usually sound organ.



My rancour has not come to the fore because the work happens to be for

the Conservative Party. Not at all. The ’Labour isn’t working’ and

’Labour’s policy on arms’ posters remain some of the most outstanding

work of recent times.



The point is that the ’demon eyes’ work is the ultimate in negative

advertising.



Creatively it is also crap, not to mention offensive and pernicious, and

it is because of this that it became notorious - and for this you give

it an award?



You try to justify your decision by arguing that this image exploited

the public’s prime underlying concern about Tony Blair, that he smiles

too much to be sincere.



Maybe he does. He’s ugly as well and supports Newcastle United, but how

that equates with Lucifer is not immediately clear (although I am

positive the devil is not big on sincerity). It seems that Campaign

rewarded ’demon eyes’ for all the wrong reasons, and it suffers because

of that.



Send your rants to Belinda Archer, Campaign, 174 Hammersmith Road,

London W6 7JP.



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