CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

The other day, for the first time in a long time, I saw an advertisement on television that was actually effective. Advertising Mr Muscle’s new Drain Unblocker, it reminded me about the drainage pipe from my own shower which has, for some time now, suffered from regular blockages. About once a month, up to my ankles in water, I do battle with one of those rubber sink unblocker devices, not unlike those sometimes seen stuck on someone’s forehead in sit-coms.

The other day, for the first time in a long time, I saw an

advertisement on television that was actually effective. Advertising Mr

Muscle’s new Drain Unblocker, it reminded me about the drainage pipe

from my own shower which has, for some time now, suffered from regular

blockages. About once a month, up to my ankles in water, I do battle

with one of those rubber sink unblocker devices, not unlike those

sometimes seen stuck on someone’s forehead in sit-coms.



Mr Muscle’s new Drain Unblocker ad had obviously been avoided by the

band of over-enthusiastic and demonic art directors, because it showed,

simply, how this amazing product unblocked blocked drains.



For a fortnight, every morning, as I fought the crawling mucous that

infests the shower drain, my mind was drawn to Mr Muscle’s new

product.



When the time came to stock up my cupboards, I ventured to a local

supermarket and slipped a bottle into my basket. By the small stock

remaining on the shelf I guessed that I was not the only customer in the

market for a drain unblocker and I put my reservations about the pounds

2.99 price tag down to me being tight-fisted, rather than

over-pricing.



On returning home, I emptied the contents down into the drain and sat

back, gleaming content-edly from thinking about those special septic

tank-friendly chemicals eating their way through all that grunge.



And you know what the most surprising thing was? It worked. Now, each

morning, the water drains quickly and effortlessly into the local sewage

system.



But I digress. What drove me to buy Mr Muscle’s fantastic product was

good advertising. A product that actually works and an ad that gets the

message across. The sad thing is, this ad won’t go anywhere near the

Grosvenor House to pick up an award, nor will it be praised in Private

View. Instead, Johnson Wax will make a nice load of cash and their

product manager will have the pleasant satisfaction of a good job well

done.



By the way, my fellow tight-fisted consumers will be pleased to know

that a strong solution of caustic soda is just as effective as Mr Muscle

at about a quarter of the price. So it doesn’t matter that the

advertising’s great.



Send your rants to Diary Editor, Campaign, 174 Hammersmith Road, London

W6 7JP.



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