CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

God, wasn’t ONdigital’s launch massive? I can’t think of a week where I heard one company’s name being blasted at me so much. If it wasn’t the TV ads themselves, it was the wrap-around cover on the Mirror’s supplement or the promotion on Capital Radio. Even the weather wasn’t safe! If I was religious, I’d have expected the vicar to have been involved in some promotional sponsorship deal on the Order of Service.

God, wasn’t ONdigital’s launch massive? I can’t think of a week

where I heard one company’s name being blasted at me so much. If it

wasn’t the TV ads themselves, it was the wrap-around cover on the

Mirror’s supplement or the promotion on Capital Radio. Even the weather

wasn’t safe! If I was religious, I’d have expected the vicar to have

been involved in some promotional sponsorship deal on the Order of

Service.



I know I’d get more programmes, I mean, Chris Tarrant and Melvyn Bragg

told me only on Sunday night. I know of Sky Digital and I know that the

BBC is getting involved, but what makes any of these new digital

services different from Sky or cable? I can get them all through my

aerial, yes, but I still need to fork out a couple of hundred pounds on

a set-top box.



A box which, if it’s anything like Channel 5’s bungled attempt at

retuning my video, will cause my fridge to defrost in the middle of the

night and my Sky satellite dish to pick up Nordic radio stations instead

of South Park.



Should I get it all to work at the same time, I’d probably lose so much

interest in the American baseball, cookery and living-room make-over

shows that are bound to make up the majority of the new menu, that I’ll

disconnect the entire operation.



The nifty little black box will then join my Beta video, my Sony

MiniDisc, my Lynx game console and American Express blue card which were

all going to change my life when I bought into them.



If I was told that I’d be fed a constant diet of Friends, Jerry Springer

and Fawlty Towers re-runs, then I’d be signed up quicker than you can

say ’Anyone find a shop that takes AmEx blue?’ But why won’t any of them

tell me?



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).