I’m a tad confused by the latest furore over racism in ads. Since
when has not having a black man in a commercial been an act of
I think someone has seriously over-reacted to Ford’s Full Monty-inspired
spot not having a black person in it when the film did. I saw this ad
when visiting my parents in the North. Not only was it funny but, as far
as I could tell, it was a story of four strippers emulating the guys
from the Full Monty - and not a pastiche of the film. Had it been,
surely Robert Carlyle would have been in the ad, along with the older
guy and the two homosexuals?
No-one from either Age Concern or a gay rights body has complained about
the exclusion of these characters. Has Robert Carlyle been on the phone
to Ogilvy & Mather, complaining he’s not in the commercial? It’s
I’m all for equal opportunities in advertising, but aren’t we
overstepping the mark? Certainly, if a commercial depicts an ethnic
minority in a degrading or insulting manner, the public is quite right
to react with outrage.
Merely filming a commercial without an ethnic minority in it is as much
a racist act as Cyril Smith was a championship hang-glider.
It seems only one complaint about the spot has been received. If one
person disagrees with a penalty at a football match, does the referee
cancel his decision?
Surely, in this instance, someone is using the smokescreen of race
relations to disguise a severe bout of sour grapes. Could it be a rival
dealer, perhaps? Almost certainly. It is the misuse of a moral issue
that is attracting headlines, when the moral issue itself is what should
be addressed. The abusers should be hunted down and publicly flogged,
before they spoil it for everyone.
Send your rants to Diary Editor, Campaign, 174 Hammersmith Road, London