Clients aren’t accessible any more. In the communications world,
it’s part of my job to develop business. You’d think people in
advertising and PR would find it relatively simple to communicate with
Clients are never there. And if they are, they certainly don’t want to
talk to you or respond to messages.
How has this come about? In their arrogance, these custodians of their
company’s destiny now employ ’voice-mail’ to conduct their daily
business affairs. Not your answerphone, I mean sophisticated machines
that give date, time and details of when your client last went to the
toilet. Machines that are switched on all day, every day, programmed to
make you think that the client is terribly busy but not to worry because
when he’s off the bog he will call you. Only he never does because he
really doesn’t give a fig what you’re selling, what service you’re
offering or how it can impact on his job function or firm’s
I feel like leaving messages that say ’I want to order pounds 10 million
worth of your product but as you are not there, I’ll go to your
Or ’I am madly in love with you and want to know when I can come over
and give you one’. But I lack the courage. It’s not the machines that
get me, but the faceless people not brave enough to speak to me voice to
voice. To tell me that my services are crap, my company is crap and so
am I. At least then I’d know where I stood.
Send your rants (not more than 300 words, please) to Belinda Archer,
Campaign, 174 Hammersmith Road, London W6 7JP.