Campaign Diary: I’m only a punter but ..

Clients aren’t accessible any more. In the communications world, it’s part of my job to develop business. You’d think people in advertising and PR would find it relatively simple to communicate with clients. Wrong.

Clients aren’t accessible any more. In the communications world,

it’s part of my job to develop business. You’d think people in

advertising and PR would find it relatively simple to communicate with

clients. Wrong.



Clients are never there. And if they are, they certainly don’t want to

talk to you or respond to messages.



How has this come about? In their arrogance, these custodians of their

company’s destiny now employ ’voice-mail’ to conduct their daily

business affairs. Not your answerphone, I mean sophisticated machines

that give date, time and details of when your client last went to the

toilet. Machines that are switched on all day, every day, programmed to

make you think that the client is terribly busy but not to worry because

when he’s off the bog he will call you. Only he never does because he

really doesn’t give a fig what you’re selling, what service you’re

offering or how it can impact on his job function or firm’s

business.



I feel like leaving messages that say ’I want to order pounds 10 million

worth of your product but as you are not there, I’ll go to your

competitor instead’.



Or ’I am madly in love with you and want to know when I can come over

and give you one’. But I lack the courage. It’s not the machines that

get me, but the faceless people not brave enough to speak to me voice to

voice. To tell me that my services are crap, my company is crap and so

am I. At least then I’d know where I stood.



Send your rants (not more than 300 words, please) to Belinda Archer,

Campaign, 174 Hammersmith Road, London W6 7JP.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).