CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

If someone tells me one more time that the most important thing in your life is your family, I think I might scream.

If someone tells me one more time that the most important thing in

your life is your family, I think I might scream.



The most important thing in your life is your family? Pull the other

one, sunshine. What time do you get up in the morning? What time do you

get home at night?



Add up the time you spend at home and subtract the hours you spend

sleeping, eating, showering or doing household chores.



Think about how tired you are at weekends. You may convince yourself

that you spend quality time at home, but do you?



Have you got a nanny? Do you let her take the strain until you are

relaxed enough to deal with your children? Perhaps you are one of the

few parents who tells the nanny she can leave you to it as soon you walk

through the door.



And what about sports day? If you’ve ever missed one, you can be sure

it’s the one that your son/daughter will end up telling Oprah all about

while discussing the effect your absence had on his/her life.



Look in the mirror and face it. The most important thing in your life is

your job. It’s what you do for most of the time, it’s what you think

about most of the time and it’s what you give most of your energy and

passion to. It’s what you devote your life to. And that’s a fact.



Maybe I should have pointed this out before, but real life is about what

you do, not what you think. And real love is doing something, not

thinking about it.



So please don’t give me all that talk about the most important thing in

your life being your family. Not again. You may be fooling yourself -

and you may even be fooling some of the other people at the agency - but

you’re not fooling your family.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).