CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Have you noticed all those ads with the client (or its clone) in them, literally shouting the wonders of his offering to an unsuspecting public? It started with the New Deal. This was a fresh Government initiative, so it was just about acceptable to see a zealot shout about its wonders to shocked train passengers.

Have you noticed all those ads with the client (or its clone) in

them, literally shouting the wonders of his offering to an unsuspecting

public? It started with the New Deal. This was a fresh Government

initiative, so it was just about acceptable to see a zealot shout about

its wonders to shocked train passengers.



The audience had no experience to go on, so might be inclined to think

well of it. But then comes the Euro, and tries the same trick, in this

case a Thatcherite git screaming at his employees. And then Thomson

Holidays with some thick-skinned ’actor’ haranguing other holidaymakers

about the stupidity and short-sightedness of going off on holiday with

any of Thomson’s competitors - simply to save the ’price of a curry’.

Why would I want to holiday with a noisy fool who says I’m stupid for

going away with Thomas Cook or First Choice? And now we get the Daily

Express ad making the client look utterly laughable in the cause of

shouting out the benefits of some run-of-the-mill health and beauty

treatment and astrological editorial.



Not to mention the John Cleese horror for Sainsbury’s.



Other than their common approach of a wobbly camera, these ads share a

seeming carelessness about what the audience may think of the

advertiser.



Does it not matter that most will think the company advertising is

daft?



Is irritating the vast majority of the population without

repercussion?



I’ve a terrible feeling the perpetrators think they’re on to a new

wave.



They’re not. Remember ’the age of the train’ and ’the wonder of Woolies’

which used the same sledgehammer approach? An agency grew fat on it in

the 70s. It doesn’t exist anymore. Let’s hope the same happens again,

soon.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).