CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

Why do so many agencies insist on employing fresh-out-of-university children who are so far up their own arses that they are in danger of giving birth to themselves, and then let them be as rude and objectionable as possible to sales people?

Why do so many agencies insist on employing fresh-out-of-university

children who are so far up their own arses that they are in danger of

giving birth to themselves, and then let them be as rude and

objectionable as possible to sales people?



Having worked in this industry for eight years, and moved up through the

ranks of one of the country’s top three magazine publishers, I’ve always

wondered why it should be that pre-pubescent trainee media executives

assume an air of superiority and demand action just because they work

for the buyer? Are they trained to be like this, or do they truly

believe that arrogance will get them results? While I fully appreciate

that the average planner/buyer/media manager’s role is difficult, time

consuming and frequently blighted by sales people touting products that

are totally unsuitable, this does not give ’new to media’ trainees the

right to assume that all sales people are scum, especially when they

phone us for a favour.



For example, the other day the phone rang and I answered: ’Hello?

Advertising department.’



’Yes. This is Jasper from XYZ Media. I want a copy of the November

issue.’



’Hang on, I’ll just put you through to your rep.’



’Tut. Just give him the message.’



And then: click. Brrrrrrr.



Apart from his rudeness, the situation was made worse when I realised

we’d never spoken before; he obviously couldn’t be bothered to say

please and he’d omitted to tell me his surname, so even if I was going

to send him a copy, I couldn’t. When I called XYZ Media’s switchboard it

turned out that Jasper was a trainee; so it’s no surprise that he acted

the way he did. Apart from him getting no joy out of our department, he

also got his arse kicked when I complained to his boss, who I know

well.



This can’t go on. It’s about time that all trainees are taught the

difference between tough and down-right rude, and that good manners will

always get a result no matter who you are.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).