CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

So, we are very worried that Mark Wnek (a guy I once even quoted in an article, you know, that ’every time I see a great ad made by someone else, a part of me dies’) was portrayed in The Sunday Times Magazine as some kind of advertising Imelda Marcos-turned sweatshop owner? Bad for the image of the whole industry, huh?

So, we are very worried that Mark Wnek (a guy I once even quoted in

an article, you know, that ’every time I see a great ad made by someone

else, a part of me dies’) was portrayed in The Sunday Times Magazine as

some kind of advertising Imelda Marcos-turned sweatshop owner? Bad for

the image of the whole industry, huh?



The poor guy is probably (partially) innocent, but let me tell you

something, ladies and gentlemen. If you really, I mean REALLY, think

that UK advertising has become some sort of exclusive poetry club,

you’re wrong.



Since I came here from Eastern Europe a year ago, the amount of

arrogance and rude underestimation I have faced from industry people was

stunning!



I felt like an Albanian Formula One driver pleading with Frank Williams

to give him a try.



The more UK advertising people I met, the more I was amazed with the

number of sheer SOBs thinking they are the last God-given embodiment of

life achievement. And the contrast became even starker when I did meet

some genuinely nice and helpful blokes, who, somehow, were in the true

minority.



It seems that vanity and arrogance are the ultimate compensation package

for being an agency boss or head of something.



So, if the fear is that bad write-ups are going to hurt the industry,

have no fear. It is the industry stars themselves who should take the

blame.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).