So, we are very worried that Mark Wnek (a guy I once even quoted in
an article, you know, that ’every time I see a great ad made by someone
else, a part of me dies’) was portrayed in The Sunday Times Magazine as
some kind of advertising Imelda Marcos-turned sweatshop owner? Bad for
the image of the whole industry, huh?
The poor guy is probably (partially) innocent, but let me tell you
something, ladies and gentlemen. If you really, I mean REALLY, think
that UK advertising has become some sort of exclusive poetry club,
Since I came here from Eastern Europe a year ago, the amount of
arrogance and rude underestimation I have faced from industry people was
I felt like an Albanian Formula One driver pleading with Frank Williams
to give him a try.
The more UK advertising people I met, the more I was amazed with the
number of sheer SOBs thinking they are the last God-given embodiment of
life achievement. And the contrast became even starker when I did meet
some genuinely nice and helpful blokes, who, somehow, were in the true
It seems that vanity and arrogance are the ultimate compensation package
for being an agency boss or head of something.
So, if the fear is that bad write-ups are going to hurt the industry,
have no fear. It is the industry stars themselves who should take the