CAMPAIGN DIARY: IPC’s Arsenal fans put the boot in with ad for 90 Minutes footie mag

IPC Magazines and its agency, CIA Medianetwork, were pretty quick off the mark last weekend.

IPC Magazines and its agency, CIA Medianetwork, were pretty quick

off the mark last weekend.



Following the unceremonious 2-0 drubbing of Tottenham Hotspur by

Manchester United, who booted Spurs out of the FA Cup, IPC saw a golden

opportunity to plug its footie weekly, 90 Minutes.



Executives sprang into action to pull together the following copy: ’How

long was your cup run this year, Tottenham? 90 Minutes!’ The ad went in

the Super Goals section of the Sun last Monday.



It helped that the mag’s publisher, David Smith, plus CIA’s planner and

buyer, Rupert Slade, are Arsenal fans. Sources tell us they were both

more than happy to go that extra mile on the project.



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