CAMPAIGN DIARY: It’s good not to talk on your way to a BT pitch

One of the best-kept secrets this past week has been the line-up for the BT review. We came up against a brick wall when we attempted to quiz the agencies pitching, so we resorted to door-stepping.

One of the best-kept secrets this past week has been the line-up

for the BT review. We came up against a brick wall when we attempted to

quiz the agencies pitching, so we resorted to door-stepping.



Thursday at 3pm seemed the ideal time for BT to brief agencies on the

pitches for its consumer and business briefs, so we sent our trusty

Campaign photographer along to BT’s building in EC4 to see what happens

when seven rival agencies get the chance to mingle before being briefed

on the pounds 160 million account review.



Partners BDDH and Rainey Kelly Campbell Roalfe were first on the scene,

arriving half-an-hour early, giving BDDH’s Nigel Long the chance to swap

tips with Rainey Kelly’s Jim Kelly in BT’s glass-fronted reception. They

were followed soon after by Lowe Howard-Spink, whose managing director,

Paul Hammersley, looked slightly disgruntled at having his picture

taken.



William Eccleshare from Ammirati Puris Lintas managed a grin but Nick

Hurrell, M&C Saatchi’s managing director, leapt out of his agency’s car

and ran to greet us.



We nearly missed Nick Brien, Leo Burnett’s chief executive, trying to

dodge past our camera. Our attention had been diverted by BT’s charming

press officer, Robert Dunnett, who had been sent out to find out why we

were hovering. Dunnett politely assumed we just happened to be passing

and we were forced to admit that, yes, we had just chanced upon some

familiar faces in EC4 and put two and two together.



Luckily, we declined Dunnett’s advice to take refuge in the pub across

from BT’s reception, otherwise we’d have missed the arrival of Abbott

Mead Vickers BBDO, the incumbent on the account. AMV put its faith in a

pensive chief executive, Michael Baulk, and its grinning executive

creative director, Peter Souter, who arrived with five minutes to

spare.



However, the prize for cutting it fine goes to Lord Saatchi. Not one to

be kept waiting, M&C’s partner and founder turned up one minute past the

scheduled 3pm meeting began - just in time to get the mass roasting

given to the agencies on client confidentiality.



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