CAMPAIGN DIARY: JWT’s cheesy farewell

Staff at J. Walter Thompson recently said a fond farewell to the copywriter, Sandra Leamon, who retired after 22 years with the agency.

Staff at J. Walter Thompson recently said a fond farewell to the

copywriter, Sandra Leamon, who retired after 22 years with the

agency.



Leamon has worked on most of the Philadelphia ads starring Sarah Crowe

and Ann Bryson, who ensure they eat everything covered with ’lashings of

creamy Philadelphia’.



Agency bosses decided it would be a fitting tribute to film a special

goodbye ad featuring Crowe and Bryson talking about Leamon.



The finished ad, screened at Leamon’s leaving party, shows the Philly

girls joking about how Leamon will now be able to ’lie in bed, listening

to music, eating hunks of bread covered in lashings of creamy

Philadelphia before pampering herself in the bath and then going out for

lunch and drinking masses of vintage champagne’ - just like life at JWT,

they claim.



If only they knew how close to the truth they were.



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