It would seem the industry is bursting into song, if J. Walter
Thompson’s latest MasterClass evening is anything to go by.
The agency has been running the evenings for some time, inviting such
gurus of contemporary culture as Sir Terence Conran, Conde Nast’s
Nicholas Coleridge and Stephen Daldry of the Royal Court Theatre to talk
to staff and guests about a chosen topic.
Last Thursday, JWT welcomed the new messiah of karaoke, Sonnie Mann,
along with his sidekick ’the Sheriff’, to indulge in some tuneless
Mann - OK, we admit we hadn’t heard of him either - has apparently been
wowing karaoke fans around London with his unique brand of Country
Karaoke, receiving plaudits from ID and the Evening Standard no
The highlight of the evening was the account manager Indy Saha’s
rendition of the Bee Gees’ classic, Jive Talking. The stray mongrels
which gathered around the entrance to the Berkeley Square agency paid
testament to the unusually high pitch Saha managed to sustain as he
murdered the tune.
As alcohol lowered the guard of the usually proper JWT lasses, Mann was
inundated with offers to accompany him home - which, it must be said, he
declined. Stephen Carter, JWT’s chief executive, was unable to attend,
and there is no truth in the rumour that he planned to sing My Way.