CAMPAIGN DIARY: Kaye takes fight with Bacardi to McCann in doorstepping rap act

More Tony Kaye madness erupted just before Christmas when the director continued his crusade against Bacardi and its agency, McCann-Erickson.

More Tony Kaye madness erupted just before Christmas when the

director continued his crusade against Bacardi and its agency,

McCann-Erickson.



Kaye embarked on his guerrilla tactics with some seasonal goodwill,

however, by parking a flat-bed truck outside McCann’s office and

’entertaining’ the staff with a ten-strong rap band and the star of the

Kaye-directed Bacardi commercial, Marvilla.



They gave spirited voice to their anti-Bacardi sentiments through music,

demanding that further screenings of the ad - which was given a new

ending by a different director after a creative dispute with Kaye - be

shelved forthwith.



Kaye later commented: ’My efforts have been thwarted by insecure morons

holding down jobs they shouldn’t be holding.’ He also claimed Bacardi

bosses were ’worms’, adding that he was ’but a lean beggar compared to

their fat king’. He even went on to describe McCann as ’the Outer

Hebrides of creativity’. (So perhaps he’s not mad after all, but we’d

best not go into that.)



In fact, Kaye is so disgusted with the drinks giant that he has taken it

upon himself to side with its rival, Havana Club. ’I am now representing

Havana Club,’ he taunted, ’which is, by all accounts, a much-preferred

drink.’ He left the agency a present - a bottle of the rival brand.



Kaye promises more guerrilla action: ’I am going to destroy the Bacardi

organisation and make Havana Club the biggest rum in the world,’ he

said.



However, a cautious Havana Club spokesman said that he was unaware Kaye

was acting on their behalf. The spokesman added: ’It’s certainly an

interesting offer but we would need to sit down and see what he wanted

to do.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).