CAMPAIGN DIARY: Levi’s bash managed to evoke the tortured soul of hamster Kevin

Those of you concerned over the fate of Kevin the hamster in Bartle Bogle Hegarty’s latest campaign for Levi Strauss and Co, rest assured - worse things happen to people than dying of boredom.

Those of you concerned over the fate of Kevin the hamster in Bartle

Bogle Hegarty’s latest campaign for Levi Strauss and Co, rest assured -

worse things happen to people than dying of boredom.



If you weren’t invited to the debut screening of the ads - you were

lucky.



After being picked up at 6pm in Mercedes and handed a bag of mini-fruit

muffins, guests were transported to the depths of a Harley Street car

park. In gloomy blue lighting they then waited until 7.30pm to see the

ads. Any attempt to leave the Mercs and inquire about progress was

pointless - the cars were parked too closely together. The final drinks

reception, albeit at the trendy new Indigo restaurant, came two hours

late by our reckoning.



As an idea, the evening might have looked good on paper ...



Happily Quiet Storm’s first birthday party was a much better organised

affair. While some had trouble with the stringent guest-list policy,

others had a field day mingling with all the glamorous guests. Even the

quashing of the rumours that Robbie Williams and Johnny Vaughan were to

attend didn’t spoil the mood and it was with great reluctance that a lot

of people trooped off to the relaunch of Heaven in Charing Cross where

Williams was finally spotted.



Three parties on Thursday night were probably to blame for many people

seeming a little jaded on Friday at the Glassworks party at the Royal

College of Art in Kensington. At least that’s the only excuse we could

come up with for the amount of party animals we witnessed sneaking off

at midnight.



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