CAMPAIGN DIARY: Location finally makes up for the sharks, rain and spooky goings on

There seems to be a common misconception that agencies organise shoots in hot places simply to allow creative and account teams to bill the client for two not unpleasant weeks in Los Anegles.

There seems to be a common misconception that agencies organise

shoots in hot places simply to allow creative and account teams to bill

the client for two not unpleasant weeks in Los Anegles.



Not that Campaign shares this belief. We know that it’s because the more

exotic the location, the longer the working day and the better the light

(sorry, the writing on the note from Banks Hoggins O’Shea becomes

illegible here).



Anyway, Banks Hoggins recently sent a team to the Bahamas to film a

commercial for Barclays Bank’s new b2 service.



But problems began as soon as the team arrived with the actor, Richard

E. Grant, and were met by horrendous weather, including high winds and

torrential rain. It might as well have been a wet Wednesday in Bognor

rather than the beautiful Bahamas.



Although the weather taking a turn for the worse could quite easily have

been the nail in the coffin of what was to be the commercial, Banks

Hoggins staff are an optimistic lot and decided to hang around for a few

days to see whether things would pick up. And we’re glad to say it did -

but not until the shoot had been extended to three weeks from the

original ten days.



More fun was to come when the crew arrived on the beach to film the

ad.



The sandy strips in the water where the cameras were due to be set up

were barely ten-feet wide - and the creatives saw sharks in the water

circling them.



Even spookier, when they checked into their hotel, Grant was allocated a

room in a side wing. Bearing in mind that the launch of the service had

been kept secret from everyone bar a few crucial decision-makers,

imagine everyone’s surprise to see the number of his room was not A1, 2,

or 3, but B2 ...



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).