CAMPAIGN DIARY: M&C Saatchi’s Trolley Trannies take time out to dish up for charity

It’s been a busy old week at M&C Saatchi. Indeed, it’s hard to believe they’ve had time to create any advertising. Every day this week they’ve had two different blokes dressing up in drag (nicknamed ’Trolley Trannies’) taking around tea, coffee and cakes to raise money for Breakthrough Breast Cancer, a client of the agency.

It’s been a busy old week at M&C Saatchi. Indeed, it’s hard to

believe they’ve had time to create any advertising. Every day this week

they’ve had two different blokes dressing up in drag (nicknamed ’Trolley

Trannies’) taking around tea, coffee and cakes to raise money for

Breakthrough Breast Cancer, a client of the agency.



And before you think it was just the over-exuberant creatives, there

were some fairly senior volunteers, namely joint chief executives, Moray

’Maureen’ MacLennan and Nick ’Nicola’ Hurrell. Both looked particularly

fetching in their tiaras and plaited wigs. We understand they did it

only to raise money and not for the kicks.



To round off the week, the agency invited Pele and Eddie Jordan to

celebrate M&C Saatchi Sponsorship’s appointment to manage NatWest’s

sponsorship of Formula One. Not ones to let stars get off easily, M&C

invited 12-year-old Daniel Crawford, sports fanatic extraordinaire and a

cerebral palsy sufferer, to challenge the two stars to answer some

questions about their sports. For every correct answer, NatWest paid

#200 towards the charity of his choice and from what we heard he nearly

caught them out with some of his questions.



The agency’s boys got over-excited about Pele being in reception and

within seconds of his arrival, there was a queue forming for autographs.

Everyone seemed to manage to find a football or football shirt to get

the man’s name on, and proudest of the day must have been art director,

David Graham-Dao (pictured).



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