CAMPAIGN DIARY: MBA employee makes environmental music

It seems Maher Bird Associates has found a novel way of cutting down on the fees it pays to music composers - it just uses one of its employees.

It seems Maher Bird Associates has found a novel way of cutting

down on the fees it pays to music composers - it just uses one of its

employees.



When it was approached to create an advertising campaign for the

Earthwatch Institute, an environmental charity, it decided to focus on

one of the species that the organisation aims to protect -

seahorses.



It turns out that an MBA designer, Andy Watts, was a member of the indie

band, The Seahorses, who had a few hits a couple of years ago.



When Watts discovered that seahorses had become extinct in the UK, he

charitably volunteered to compose the soundtrack for the ads.



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