The folding of Mellors Reay into Grey is clearly taking its toll on
all those involved, not least the new creative director, Tim
At a recent all-staff meeting, Mellors was enthusing about the
creativity he thought Grey was hiding, and how he wanted to unleash the
enthusiasm of the staff.
Strong words, well delivered, but none more so than when he described
the agency as a ’sleeping giant’. To illustrate his point, Mellors got
on his knees, curled into a ball and urged his colleagues to ’waken the
After several minutes of shouting ’wake up, Grey’, and having reached
the level of audience participation he wanted, the ’sleeping giant’
unfurled and ended his seminar. It may sound apocryphal but we can
assure you it’s not.