CAMPAIGN DIARY: Mellors brought to his knees by creative lull

The folding of Mellors Reay into Grey is clearly taking its toll on all those involved, not least the new creative director, Tim Mellors.

The folding of Mellors Reay into Grey is clearly taking its toll on

all those involved, not least the new creative director, Tim

Mellors.



At a recent all-staff meeting, Mellors was enthusing about the

creativity he thought Grey was hiding, and how he wanted to unleash the

enthusiasm of the staff.



Strong words, well delivered, but none more so than when he described

the agency as a ’sleeping giant’. To illustrate his point, Mellors got

on his knees, curled into a ball and urged his colleagues to ’waken the

sleeping giant’.



After several minutes of shouting ’wake up, Grey’, and having reached

the level of audience participation he wanted, the ’sleeping giant’

unfurled and ended his seminar. It may sound apocryphal but we can

assure you it’s not.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).