What is Barker & Ralston up to? First, it merges with PDP
International four months ago and relaunches under the name, Mountain
View - sounding more like a holiday resort than an agency. Then it takes
out an ad in the relaunched Sunday Business; if not a bizarre act,
certainly a bizarre ad.
The first example of the new agency’s thinking is the comparison of a
pseudo-Hirst sheep with a microscope, while the second compares
mathematical equations and the invention of matches. The third compares
a pair of copulating dogs (at least, we think they’re dogs) with a set
of military figures.
We’re assuming that Barkers intends the crazy, creative side to mean
them, and the boring studious side to mean the consultancy. Does that
mean they’re taking responsibility for dealing with shagging dogs?