It’s impossible to go anywhere without tripping over an internet
millionnaire fresh out of nappies. But pity admen who have to pander to
the demands of young upstarts, particularly if they’re a rival’s
Take Charles Muirhead, hailed as the UK’s wealthiest 24-year-old as
joint founder of Orchestream. Or his brother Will who runs the sports
dotcom, Sportev, and was introduced to a backer, the Mirror Group’s
David Montgomery, through ’Uncle Bill’ - you’ve guessed it, M&C
Saatchi’s Contacts King, Bill Muirhead. It’s unclear whether Sportev’s
advertising will remain ’in-house’.
With sons of his own, Muirhead Snr is doing some empire-building
himself, registering company names Muirhead Brothers and Muirhead &
Muirhead. God, parents can be so embarrassing.