CAMPAIGN DIARY: Such naked ambition as Fletcher reveals all

You have to go to quite some lengths to get a job these days.

You have to go to quite some lengths to get a job these days.



Following Grey Direct’s ’naked’ ad (Campaign, 27 February), the agency

was inundated with people asking ’how did you get them all to do it?’

and ’can I have the cute bloke’s number?’ Then Andy Blackford, the

creative director, received an unusual missive from one John

Fletcher.



’Does your creative department have room for one more small one?’ came

the request, written on the back of a series of photos showing a naked

Fletcher. Blackford is happy to give him an interview - on the

understanding Fletcher stays clothed throughout.



It gives a whole new meaning to ’below the line’.



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