CAMPAIGN DIARY: Not a Beatles fan, but Alfredo jumps on the bandwagon anyway

Talking of godfather figures, Alfredo Marcantonio used to hate the Beatles. A soul man, the Abbott Mead Vickers BBDO vice-chairman put this down to the fab four ‘ripping off’ many of his favourite songs, such as Chains, by the Cookies, and Please, Mr Postman, by the Marvelettes.

Talking of godfather figures, Alfredo Marcantonio used to hate the

Beatles. A soul man, the Abbott Mead Vickers BBDO vice-chairman put this

down to the fab four ‘ripping off’ many of his favourite songs, such as

Chains, by the Cookies, and Please, Mr Postman, by the Marvelettes.



Ironically, the soul world was to get its revenge, covering many a

Beatles classic. So much so that Marcantonio got to thinking there could

be a compilation in it.



Apparently, the thing to do, having had such an idea, is to tape all the

songs (is this legal?) and tout them around record companies saying why

it’s such a whizzo idea.



Companies like Virgin thought it was only fairly whizzo. Then came

Beatles hype heaven. The result? A commission from Dino records (no,

we’re not making that up).



This is when it got difficult. EMI wouldn’t play, so a lot of songs

disappeared at one stroke, and Motown remembered its own old record,

Motown Sings the Beatles, which it might like to re-release.



But Marcantonio prevailed and the result is the Soul of Lennon and

McCartney, 18 tracks from the likes of Aretha, Ike and Tina, Dionne and

the Reverend Al.



Marcantonio can’t afford to give up the day job yet, though. He only

gets a share if the disc goes into profit. And the current prediction?

‘Not a Christmas best-seller. But, it’s gonna wipe its feet.’



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