CAMPAIGN DIARY: At OgilvyOne, fins ain’t what they used to be as Steve the fish goes

Members of the OgilvyOne team are reeling from news that Steve the Goldfish has been poached (so to speak) by a rival agency.

Members of the OgilvyOne team are reeling from news that Steve the

Goldfish has been poached (so to speak) by a rival agency.

Their piscatorial pal had been an institution at the Canary Wharf

offices before news broke that he was moving to Impiric (formerly known

as Wunderman Cato Johnson).

Steve, originally introduced into OgilvyOne in a feng shui-reminiscent

move to ’evoke positive energy’, soon gathered a cult following. He was

promoted to centre stage on reception in recognition of his good work in

boosting the agency’s morale. His devotees ranged from members of the

board to receptionists, who were often found whiling away the hours in

earnest conversation with the shiny soul (shouldn’t that be ’sole’? -


Under the terms of his move, Steve has taken his own pets, copywriter

Gary Brooks and art director Phil Lord, with him to join Impiric’s

creative department.

As part of his deal, Steve has been granted a new castle. ’He only had

an arch before,’ Brooks commented, clearly proud of his boss’s


Distraught OgilvyOne staffers have been reassured that Impiric is known

to be a fish-loving agency, with plenty of their own goldfish to provide

companions for their ex-colleague. Brooks confirmed this had played a

key part in Steve’s decision to move. ’We had the whole discussion with

him and he was happy to move after hearing about the other fish. He will

be in good company.’

Steve is clearly looking forward to testing the water at his new


’I’ve enjoyed the experience of being a big fish in a little pond, now

I’m ready to be a little fish again,’ he told misty-eyed colleagues at

his leaving bash at the trendy Aquarium night-club.


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