We’re glad to see that not all agencies feel they have to get their
staff to strip off to get attention.
While its rival, Grey Direct, photographed its staff in the altogether
for a trade ad, OgilvyOne chose to wheel out its gorgeous staff fully
clothed for a calendar to raise money for NABS.
Nicky Davies and Matt North, members of the agency’s charity committee,
came up with the idea to persuade people to pose in a tasteful way for a
desk calendar, which will be launched this week.
Several members of staff are featured in the calender, including members
of the management.
The chairman of OgilvyOne, Nigel Howlett, and the management partners,
Mike Dodds and John Owrid, were photographed with their heads in the
Other poses include a country and western theme and a couple of sleeping
Shooting went well apart from one tricky moment. One of the PVC-clad
models, Janine Obee, who also doubles as an account executive on Royal
Mail, was left begging for help when the zip on her skin-tight outfit
stuck because the plastic melted. None of the assistants took her plight
seriously and it was left to one of the creatives, Phil Lord, to cut the
lovely Obee out of the suit. It was a tough job, but someone had to do
The calendar is available from OgilvyOne priced pounds 7.50.