CAMPAIGN DIARY: Orange themed party for Charlie Waller Trust proves a bright affair

You may have thought that you’d stumbled across the shoot for the next Tango commercial if you arrived at the Royal National Hotel last Friday. More than 1,000 people, all dressed in various shades of orange, were met by bemused tourists who pressed their faces up against the hotel’s windows as orange emus, carrots and wigs disappeared inside.

You may have thought that you’d stumbled across the shoot for the

next Tango commercial if you arrived at the Royal National Hotel last

Friday. More than 1,000 people, all dressed in various shades of orange,

were met by bemused tourists who pressed their faces up against the

hotel’s windows as orange emus, carrots and wigs disappeared inside.



This fabulous affair was the Charlie Waller Memorial Trust fund-raising

party. The trust was set up to increase awareness of, and provide help

for, people suffering from depression, following the suicide of Waller,

a former account man who worked at Simons Palmer Clemmow Johnson. The

party was organised by Waller’s friends and colleagues, and attended by

many people from the advertising industry.



With that inspiration, orange was chosen as the theme - the fact that it

was used as a certain mobile phone company’s famous campaign tagline,

’The future’s bright. The future’s Orange’, added to the cheeriness of

the event. Unfortunately, despite the good cause, Orange refused to

sponsor the event, or even lend a tape of the ads which could be played

as people arrived at the party.



The sought-after tickets for the bash came in the shape of paint colour

cards, displaying different shades of orange and discounts on drinks if

party-goers could prove that their shade of ’ginge’ ran to collars and

cuffs ... fortunately, or maybe unfortunately, we didn’t spot anyone

trying to prove their orange heritage at the bar in order to get at the

cut-price booze.



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