CAMPAIGN DIARY: Organic talents of the BBH boss unearthed

It seems that Gardens Illustrated is fast becoming the magazine to appear in. This month’s edition carries a half-page ad for a certain John Hegarty who offers a kitchen garden consultancy to anyone who wants to grow their own vegetables.

It seems that Gardens Illustrated is fast becoming the magazine to

appear in. This month’s edition carries a half-page ad for a certain

John Hegarty who offers a kitchen garden consultancy to anyone who wants

to grow their own vegetables.



Could it be that Bartle Bogle Hegarty’s chairman and executive creative

director is continuing to branch out in different directions even after

his agency’s deal with Leo Burnett?



Anyone who doubts his qualifications as a kitchen garden planner can

rest assured that he has ’experience of full organic production over the

last 20 years’.



Abbott Mead Vickers BBDO’s chairman, David Abbott, has also - yes,

really this time - made an appearance in the cult gardening title,

talking about how, with the help of a designer, he recreated a little

Venice in the garden of his Norfolk mill. The riverside property seems

to be popular with Abbott’s grandson, who wants to build a tree-house on

it.



Considering he’s going to have plenty of time to fulfill his grandson’s

wishes when he retires this week, his position on the editorial board of

Gardens Illustrated could come in handy. That’s what we call taking

gardening leave seriously.



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