CAMPAIGN DIARY: An Owen-goal for ABC

It seems that ABC Cinemas is the latest company to come over all prudish when it comes to the advertising it is happy to carry.

It seems that ABC Cinemas is the latest company to come over all

prudish when it comes to the advertising it is happy to carry.



A recent postcard distribution campaign for the teenage TV station,

Trouble, challenged children to identify celebrities based on a series

of clues including a photograph of a strategic body-part - a pierced

tongue represented Scary Spice, for example.



A generic campaign also showed a bare female midriff with a pierced

belly-button but when this was followed by a more risque body-part of a

sporting celebrity, ABC marketing chiefs became agitated.



The ad was for none other than the squeaky-clean Michael Owen with the

photographic clue of an England footballer clutching his groin. ABC

bosses have ruled that the image is too saucy for its sensitive young

audience.



Let’s hope these sensitive youngsters don’t get a bus home after a trip

to the flicks - the ads are still running on bus-shelters.



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