It seems that ABC Cinemas is the latest company to come over all
prudish when it comes to the advertising it is happy to carry.
A recent postcard distribution campaign for the teenage TV station,
Trouble, challenged children to identify celebrities based on a series
of clues including a photograph of a strategic body-part - a pierced
tongue represented Scary Spice, for example.
A generic campaign also showed a bare female midriff with a pierced
belly-button but when this was followed by a more risque body-part of a
sporting celebrity, ABC marketing chiefs became agitated.
The ad was for none other than the squeaky-clean Michael Owen with the
photographic clue of an England footballer clutching his groin. ABC
bosses have ruled that the image is too saucy for its sensitive young
Let’s hope these sensitive youngsters don’t get a bus home after a trip
to the flicks - the ads are still running on bus-shelters.