CAMPAIGN DIARY: P&G men suffer from premenstrual tension

Some people will go to extraordinarily uncomfortable lengths to please the boss.

Some people will go to extraordinarily uncomfortable lengths to

please the boss.



A little bird has informed us that the FMCG giant Procter & Gamble has

taken the term ’product placement’ into a whole new area - men’s pants,

to be precise.



It has been leaked to Campaign that male employees working on the Always

sanitary towel range are required to get to know their product rather

more intimately than unassuming consumers might imagine.



The unfortunate men are obliged to get a first-hand feel for the

sanitary pads in a bizarre empathy exercise which sees them donning the

women’s product.



As if walking around the office clad in the unorthodox underwear is not

enough of an indignity, we hear they also have to endure the procedure

for hours at a time.



This bizarre - and presumably rather uncomfortable - habit has had

observers privy to the secret howling in the (flexible) wings.



Rumours that the policy applies to another P&G account, Pampers, have

yet to be clarified.



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