CAMPAIGN DIARY: Pawnbroker company must have some balls to run transvestite ad

Financial services advertising (yawn) can often be, well, yawny, to say the least, but Mellors Reay has demonstrated most effectively that there is indeed a place for some humour in this traditionally rather stuffy sector.

Financial services advertising (yawn) can often be, well, yawny, to

say the least, but Mellors Reay has demonstrated most effectively that

there is indeed a place for some humour in this traditionally rather

stuffy sector.



The agency has masterminded a commendably broad-minded cinema commercial

for the national pawnbroking company, Albemarle and Bond.



The ad centres around Mr Watkins, a smart city gent complete with brolly

and briefcase, strolling past a greengrocer’s shop every morning and

greeting the shopkeeper with a cheery ’Morning, Ted’.



On the third morning, however, he strolls past carrying the same brolly

and case, but dressed up as a woman.



Cue endline: ’We don’t care why you want the money.’



If only the high street banks and building societies could begin to be

as racy.



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