CAMPAIGN DIARY: Plain sailing for Arc’s man behind the wheel

Alastair Ashford, an account director at Arc Advertising, impressed the crowds at Cowes with his sailing skills recently.

Alastair Ashford, an account director at Arc Advertising, impressed

the crowds at Cowes with his sailing skills recently.



After a triumphant win in the Class XOD Races, a contest involving 71

competitors in eight races, he walked away with the coveted Captain’s

Cup.



Don’t worry, Ashford isn’t about to hang up his accounting boots for a

sea-faring life.



Although his cup-winner status means that he is no longer classed as an

amateur sailor, he will continue working on the Royal & SunAlliance

account at Arc - if only in the vain hope that he can scoop Royal &

SunAlliance’s yacht sponsorship out of McCann-Erickson.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).