CAMPAIGN DIARY: Plain speaking follows plain eating at Peter’s

It’s good to hear that some restaurant bosses possess a sense of humour. Peter Sergides, owner of the 4 Lanterns Greek restaurant in Cleveland Street, Soho, certainly must have had to ask Alan Curson and Jasvir Garcha, two creatives from Grey, to come up with a series of ads to promote his newly refurbished establishment.

It’s good to hear that some restaurant bosses possess a sense of

humour. Peter Sergides, owner of the 4 Lanterns Greek restaurant in

Cleveland Street, Soho, certainly must have had to ask Alan Curson and

Jasvir Garcha, two creatives from Grey, to come up with a series of ads

to promote his newly refurbished establishment.



After racking their brains, the boys decided that honesty was the best

policy when it came to describing the decor and food.



So a series of seven ads will soon be going up around London and in the

Evening Standard, including such gems as ’We only ate there because we

thought it was Chinese’; ’At most restaurants, you make

reservations.



(At the 4 Lanterns, you have them)’ and ’Once you taste the Retsina, you

forget about the taste of our food.’ One ad even features a letter from

a real customer suggesting that the eggs used in the restaurant are 100

years old.



We’re quite proud of our knack for spotting new creative talent, but

something tells us Sir Terence Conran won’t be beating a path to Curson

and Garcha’s door.