It may be too late to be writing about turkeys but, hey, it’s never
too late for a good story (I’ll be the judge of that - Ed).
The Leeds agency, Poulters, proved beyond doubt the power of advertising
to a local butchers over the festive period. Demonstrating a commendably
lively creative flair, it adopted this festive twist on the ’A dog is
for life’ campaign to advertise Wilson’s turkeys.
So successful was it that by 9.30am on Christmas Eve a crowd had
gathered and a queue formed outside. By 10am extra staff had been called
in, and by 10.30am additional turkeys were sent for.
By 10.45am, however, a bunch of animal rights campaigners arrived, to be
followed ten minutes later by a member of the local constabulary who had
come to clear up the fracas. By 11.00am the campaigners had been told to
get stuffed and by 11.05am the policeman had been handed a complimentary
We are further told that by 12 noon the turkeys had sold out and the
client had rung the agency to agree a bigger spend for the following
We’re not sure if that last bit’s true, however.