CAMPAIGN DIARY: The price wasn’t right as students abandon bus-shelter gimmick

There was some good work at Central St Martin’s degree show last week. Some good examples of entrepreneurial skills too. Richard Le Cocq and John Comber, two final-year advertising students, managed to secure sponsorship from several companies and even won pounds 6,000 for the college. The teams scooped the prize after the show’s sponsor, Wrangler, challenged students to come up with a print campaign to complement the current ’rodeo riders’ TV campaign.

There was some good work at Central St Martin’s degree show last

week. Some good examples of entrepreneurial skills too. Richard Le Cocq

and John Comber, two final-year advertising students, managed to secure

sponsorship from several companies and even won pounds 6,000 for the

college. The teams scooped the prize after the show’s sponsor, Wrangler,

challenged students to come up with a print campaign to complement the

current ’rodeo riders’ TV campaign.



Le Cocq and Comber were picked by Wrangler to create a print campaign

that would run in the catalogue and be considered for a national

roll-out. Not only did it give the team a top name to put on its CV, but

they also got the chance to work alongside Nick Worthington and John

Gorse, the Wrangler creative team at Abbott Mead Vickers BBDO.



The student team came up with an idea centred around London, showing a

cowboy being ’thrown’ from trains and park swings and into bushes.



The boys also managed to secure other sponsorship for their own show

from Adshel, MultiAdd, Augustus Martin, VGL and Getty Images. As part of

the show, they wanted to construct an actual bus-shelter to showcase a

campaign they had created for Cullens. But after Adshel said it would

cost around pounds 1,200 and involve using a crane to get it into St

Martin’s, the idea was shelved. Instead, Adshel donated one of its

simple free-standing poster sites.



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