CAMPAIGN DIARY: The Queen is probably glad Buck House isn’t featured in this ’guide’

The majority of agencies prefer to keep their sleazy side under wraps, but not so Bean Andrews Norways Cramphorn. It has decided to produce an alternative guide to London, warts and all.

The majority of agencies prefer to keep their sleazy side under

wraps, but not so Bean Andrews Norways Cramphorn. It has decided to

produce an alternative guide to London, warts and all.



The guide, created for its shoe client, Base, was launched at a fab

party in the disused Aldwych tube station on Monday night. Armed with

the 65-page booklet, we turned up to witness around 250 of London’s

trendiest people bopping away to house music in the depths of the tube

station.



In addition to an assortment of strippers and lap-dancers wandering

through the crowd, there was a room where people could be transformed

from man to woman or vice versa. Temporarily.



You’ve probably realised that the guide is a young, hip version of the

standard ’Madame Tussaud’s on the left, Buckingham Palace on the right’

type of publication. It reveals a few hard facts about drugs,

prostitutes and the rougher parts of town.



It has a section outlining some of the substances Class A drugs are

mixed with - such as brick dust - and another on where to buy fake

designer clothing. So helpful for those smart client meetings.



The guide will be given away with every pair of Base men’s shoes bought

and some of the information is also going to be featured in a series of

press ads running in FHM, one featuring a prostitute with copy advising

how to get a ’good deal’.



We thought the best section was the one on fetishes. It lists

nasophilia, (the sexual pursuit of nostrils); avisodomy (making love to

birds) and capnolagnia (someone who is turned on by someone else blowing

smoke.) Strangely, there is nothing on shoe fetistism.



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