The radio industry has, in the past few weeks, come in for a lot of
flak. So, to hit back at the critics, the Radio Advertising Bureau
staged a lavish awards ceremony at the Grosvenor House last week.
The smallest bash in London was attended by the RAB’s Douglas McArthur,
Jonathan Durden of New PHD and Charlie Makin of Booth Lockett Makin.
Makin was presented with the Jonathan Durden Milestone Award for Radio
Research, an award that McArthur launched after seeing Durden talk on
the subject at the MRG Conference in Dublin this year. In his winning
entry, Makin asked researchers to investigate the way people remember
advertising and how those memories can be assessed. His prize was pounds
We understand that after a few sherries the chaps raced each other up
and down the Great Room.